Aesque and a friendly Bond

Television: At Screen-up, visitors to the trailer shows were treated to a concentrated dose of new ideas from the future of television. Among the presentations—which often resembled the best final projects from a master class for editors—the trailers for the new Swiss television channel 3+ stood out in particular. Not only did the amazed viewers witness a world premiere featuring CSI episodes dubbed in Bernese German or the St. Gallen dialect, but the humorous presentation was also topped off with a James Bond appearance. Pierce Brosnan himself urged media professionals to promote 3+ more frequently in the future. For this cheeky commercial, station head Dominik Kaiser managed to win over the Bond actor’s original German dubbing voice. The trailers, which were met with enthusiastic applause, were produced in-house at 3+ by the art director and editor team of Volker Haak and Robin Alting van Geusau. (pan)