AI in Marketing Conference: 500 experts in Zurich
The second AI in Marketing Conference at The Circle at Zurich Airport was completely sold out. More than 500 professionals from the fields of marketing, communications, and technology discussed generative AI, automation, and the societal implications of AI use.
AI in Marketing Conference: Sold out and full of substance
The second AI in Marketing Conference impressively followed on from the success of its premiere in 2025. On April 30, 2026, more than 500 experts from marketing, communication and technology took part in the one-day event at The Circle at Zurich Airport - all places were taken in advance. On four parallel stages, twelve keynotes, eleven masterclasses and a panel offered highly topical insights into the latest developments in artificial intelligence in marketing.
A total of 41 experts shared their knowledge on topics such as generative AI, agents, automation of marketing processes, legal issues in dealing with AI and the practical use of tools for creating texts, images and videos. According to the organizer, contributions that showed how marketing teams can work more efficiently and optimize strategies based on data with the help of AI were particularly popular.
Practical insights from companies and agencies
The speakers included Daniela Nyarko from Canva, Claudio Mirti from Microsoft, Anna Habighorst from Meta and Dr. Valerio Stallone from the HWZ. Companies such as Helvetia and Syngenta as well as agencies such as Hase und Igel, Unic, Kuble and Jung von Matt provided insights into their AI processes and shared their learnings and best practices with the audience.
Studies by the University of Bern, Unic in collaboration with the HWZ and Feinheit were also presented. The results are intended to show how the use of AI is already changing culture, equality and work processes - and not always to the advantage of those involved, as the press release explains.
«The conference offers a unique opportunity for exchange with players from practice, legislation and research. Different perspectives and priorities meet here at eye level and lead to discussions that resonate,» says Tanja Herrmann, founder and managing director of the AI in Marketing conference.
AI Art Exhibition and SkAI Dinner as supporting program
The conference was rounded off with an AI Art Exhibition, which showcased the works of five AI artists from Switzerland. The panel «Is this art or can it go away?» discussed when something is considered art and how creativity can be defined. The conference day concluded with the new SkAI Dinner on the ninth floor with a view over Zurich Airport.
