Agency Franz & René opens in Freiburg

In addition, the agency launches a new website and a revised CI. As the Fribourg market, and the French-speaking part of Switzerland in general, became increasingly important, Franz & René decided to establish itself in Fribourg in parallel, the agency said in a statement. The agency was born in Bern, the company's headquarters, and then quickly expanded in its own premises, it said. With its national and regional mandates, it now counts 8 employees.

The agency has deliberately chosen to maintain a human size, so that each key position can be filled by a profile who brings his skills to the team, according to the statement. For example, the client consulting and creative departments are staffed with people who have several years of national and international agency experience (DDB, Euro RSCG, Mc Cann). Another important point is the cultural mix of the teams. It is no coincidence that the headquarters are located in Bern and Fribourg. This decision is part of the agency's positioning, which is seen as a symbolic bridge across the Röstigraben, the statement continues. It is necessary to understand the mentalities, the subtle differences between the two cultures, in order to be able to incorporate these into the conception of an advertising campaign.