Agency at the airport sends "Little Black" for Bolero
The agency at the airport has designed a mailing for Bolero. With the new reader acquisition mailing, Bolero not only raffles off classic watches, but also provides the pattern for the matching classic women's wardrobe par excellence.
The pattern sent for the little black dress in all wearable sizes encourages the recipient to subscribe to Bolero, so that in 2011 she will always know what woman is wearing.
Responsible at Ringier Zeitschriftenverlag, Zurich: Thomas Passen (Head of Marketing Ringier Magazines), Franziska Schmid (Advertising Manager Ringier Magazines), Katja Bizjak (Product Manager Bolero). Responsible at Agentur am Flughafen, Altenrhein: René Eugstair (Consulting/Creative Direction), Dominique Rutishauser (Art Direction), Miriam Egli (Text).
