Agency at the airport: Against the risk of entanglement in the choice of profession
As every year, the Swiss Textile Federation is once again looking for new trainees for 2012 just in time for the summer vacations. Every year, the agency at the airport develops a new mailing campaign for this purpose.
The mailing to the teachers consisted of an oversized, knitted scarf. The aim was not only to pick up on the knitting trend, but also to draw attention to how easy it is to get entangled in the jungle of numerous options. The answer card was incorporated into the sewn-on label.
Responsible at TVS Swiss Textile Federation, St. Gallen: Corinne Egli (Head of Education & Promotion of Young Talent), Selina Giordari, (Education & Promotion of Young Talent). Responsible at Agentur am Flughafen, Altenrhein: René Eugstair (Creative Direction), Dominique Rutishauser (Art Direction), Valeria Hörler (Graphics), Patrick Linder (Text).
