Agence Trio collects for CSP against gray clouds of worry
Because people in need are particularly hard hit by the crisis, the Centre social protestant is counting on the solidarity of the community. The new fundraising campaign was once again created by Agence Trio this year.
The affected person and their plight are portrayed with a direct and emotional approach. The words "worries", "debts" and "conflicts" hang like menacing gray clouds over the person crushed by their burden. In response, the flyer plays with the payment slip by asking people to "separate a person from their worries" by tearing off the receipt. The campaign runs throughout the month of March with advertisements in regional daily newspapers, inserts in the press and mailings to potential donors.
Responsible at Agence Trio, Lausanne: Amélie Kittel (consulting). Guido Masson (creative direction), Jesus Gonzalez (art direction), Yvo Hählen, Arlind Metaj (graphics), David von Ritter (text). Photography: Davolo Steiner. Responsible at Les Centres sociaux protestants: Evelyne Vaucher Guignard.
Responsible at Agence Trio, Lausanne: Amélie Kittel (consulting). Guido Masson (creative direction), Jesus Gonzalez (art direction), Yvo Hählen, Arlind Metaj (graphics), David von Ritter (text). Photography: Davolo Steiner. Responsible at Les Centres sociaux protestants: Evelyne Vaucher Guignard.
