Agence Trio: Making a Lot of Noise for Ohropax – New Campaign Launched
Agence Trio created the latest Ohropax campaign for F. Uhlmann-Eyraud. The campaign is designed to promote the quality of the products and build a strong, distinctive brand image.
Agence Trio created the latest Ohropax campaign for F. Uhlmann-Eyraud. Launched in 2005, this national campaign to promote the earplugs aims to highlight the products« high quality and build a strong, distinctive image. Posters and trade publications feature three earplugs with human-like features: a punk, an Afro, and a girlie. Their distinctive hairstyles represent various »sources of noise.” To reach even more people, the website was also Makesomenoise.ch developed, where users can win tickets to summer festivals. To enter the contest, users must scream as loudly as possible into their computer's microphone.
Person in charge at F. Uhlmann-Eyraud: Mirjam Seiler. Responsible at Agence Trio: Amélie Kittel (Consulting), Guido Masson (CD), Réa Christ (Graphic Design), Gaël Clot, Gregory Franco (Multimedia), David von Ritter (Copywriting). Photography: Visualeyes, Guy Jost. Media Planning: Sabine Dufaux.
