Agence Trio for L'illustré: Bringing readers to the front page
Agence Trio implemented the relaunch campaign for L'Illustré magazine. Readers were placed on the front page with the signature "L'illustré, a page of my life".
The faces depicted are intended to show emotions that are triggered by reading the articles. In addition to advertisements in the general and trade press and on the Internet, four versions of a TV commercial were also produced and are currently being broadcast on TSR1, M6 and RTL9. In the event area, all Romands had the opportunity to pose in photo shoots in Lausanne, Neuchâtel and Geneva to become one of the faces of L'illustré. This can also be done on the website or with an iPhone application. The result is a one-minute spot that can be seen on TSR1 on May 14.
Responsible at Ringier Romandie: Patrick Zanello. Responsible at Agence Trio: Mélanie Mudry (consultant), Guido Masson (CD), Jesus Gonzalez (AD), Christophe Muller (multimedia), David von Ritter (text). Photography and direction: Dominique Palombo (Le Studio Production, Geneve).
