Agence Trio for Honda: Answering the call of the distance
Agence Trio, the agency tasked with Honda Motos' national advertising, has created a new branding campaign. The promise is to experience a sense of the open road right here, right now.
Sublime images are shown that are reminiscent of distant lands, were it not for one small detail: a western or German-Swiss element - depending on the market - that anchors the exotic scenery in local reality. The campaign, which focuses on four new models, is currently running in the national press.
Responsible at Honda Motorclycles (Suisse): Thomas Moureau. Responsible at Agence Trio: Olivier Pasche (project management), Guido Masson (CD), Yvo Hählen (graphics), David von Ritter (text). Photography: Carisma Photographers.
