Affichage bids for German rail advertising

Affichage Holding has submitted an offer to Deutsche Bahn for Deutsche Eisenbahn-Reklame GmbH (DERG), but no details of the amount of the offer have been provided. The German press estimates the value of the company at between 40 and 60 million euros. Deutsche Bahn put DERG up for sale in December 2004. The German outdoor advertising companies Ströer-DSM and Wall as well as the US company Viacom Outdoor are also mentioned as interested parties.