AEW Energie AG supports football in Aargau
Starting in the second half of the 2025 season / 2026, AEW Energie AG is the new co-main partner of FC Aarau (Challenge League), the Red Boots women’s team (AXA Women’s Super League), and in the area of youth soccer development—including the «Aargauer Weg» development program. Blueheart is handling communications for the partnership.
Aarau-based communications agency Blueheart, which has been the official communications partner of FC Aarau since the beginning of 2025, is providing communications support for AEW's new sponsorship presence. From the launch measures for the media conference to a public relations campaign with posters, advertisements, video statements and a radio spot to perimeter advertising in the Brügglifeld stadium, the agency has implemented various measures. AEW's commitment to football in Aargau will also be a recurring theme on social media and in AEW's customer magazine, offering plenty of scope for emotional storytelling.
"This commitment is more than just a logo on the jersey. It stands for responsibility, sustainability and proximity to the people of Aargau," emphasizes Marc Ritter, CEO of AEW Energie AG.
In this context, AEW Energie AG has also created a sports apprenticeship in the commercial sector. Liam Isler, a young talent from FC Aarau, is currently benefiting from this unique apprenticeship and is enthusiastic after the first few months: "This special apprenticeship is a huge opportunity for me and makes it much easier to combine work and football."
