Aemmer: Campaign for pop-up stores in Sihlcity
Sihlcity is breaking new ground in expanding its offerings by launching a pop-up store concept for the first time. The marketing campaign developed by the Aemmer agency is equally contemporary.
In a two-stage campaign, suitable applicants were first sought - urban, young and creative companies that would refresh the existing offering in Sihlcity and appeal to a correspondingly open-minded audience. The new unconventional tenants were invited to present themselves to the Sihlcity jury via PR, online and POS measures as well as direct mailings. The jury awarded the contract based on the uniqueness of the stores.
Marta, Concept Store, Print Matters, das Beste aus der Welt der Magazine and Sanikai, Ethical Vegan Clothing are delighted with their unique pop-up store appearance. The three companies will now be promoted in phase two under one pop-up roof via PR as well as online, print and POS media. But only until January 31, 2016 in Sihlcity. Sihlcity.ch/pop-up
Responsible at Sihlcity: Corine Maissen (Head of Marketing), Corinne Wiederkehr (Marketing Specialist); Photography: Roth & Schmid, Stock. Agency: Aemmer, Advertising & Brand Identity.
