Aegis becomes media agency for GM Suisse
General Motors Europe has selected the Zurich-based agency Aegis as its media agency for the Opel, Saab, and Chevrolet brands across all European countries.
General Motors Europe has selected the Zurich-based agency Aegis as its media agency for the Opel, Saab, and Chevrolet brands across all European countries.
The agreement takes effect on January 1, 2007. Aegis Media Switzerland will be responsible for all communication planning (strategy, planning, and media buying) for all media in Switzerland.
The agreement takes effect on January 1, 2007. Aegis Media Switzerland will be responsible for all communication planning (strategy, planning, and media buying) for all media in Switzerland.
