Since December, 300 topic-specific advertising placements have already been bookable on over 60 websites. The integration of qualitative environment placements complements the existing audience and data offering.

The personalized login to the PMS gives advertisers access to the entire digital value chain. Advertising inventory from relevant Swiss media brands can be compiled directly into a customized media plan. The advantage: all placements are summarized in a standardized and clear statistic. Net reach, delivery status and performance are displayed in automatically generated reports and can be called up in real time. Campaign optimizations can be made across all placements and without delay.

The integration of direct bookings in the PMS makes it easier for customers and agencies to plan and implement their advertising campaigns. Premium environments no longer have to be requested individually and laboriously for each publisher. The intuitive booking interface enables the bundled purchase of environment and target group placements. Publishers and advertising clients benefit equally from the increased efficiency of digital media buying. The modern end-to-end technology brings agencies and publishers together directly. This provides full transparency for both parties and prevents the uncontrolled outflow of performance. Agreed conditions are stored in the PMS and can be accessed by agencies and clients in the form of a specific private deal. Added value is gained through personalization. Only registered users with personalized access can access the high-quality advertising inventory and book campaigns. (pd)