Advico Y&R: Promotion for Total detergent
Advico Young & Rubicam ran a promotional campaign for Migros« Total laundry detergent at all major Swiss train stations under the slogan »Women to the Washboard.”.
Advico Young & Rubicam and the promotion agency Allaccess sent well-trained, athletic men with washboard abs topless through Swiss train stations for the Migros detergent brand Total. They handed out samples of the new Total Color detergent - with Power Clean Technology. According to the agency, the campaign with the young men was particularly well received by women.
Responsible at Migros: Judith Schulte (Project Manager Brand/Label Management), Roman Küng (Senior Project Manager Brand/Label Management). Responsible at Advico Y&R: Markus Gut (CCO), Thomas Engeli (CD), Sandro Kümin (AD), Lena Nasdal (text), Tanja Birrer (consulting). Responsible at Allaccess: Brigitte Schäffer (consulting).
