Advico Y&R: Campaign for Migros Sélection

Message: Anyone who knows the difference would prefer to eat only Sélection products. This is shown in two commercials: for example, a Sélection lover meticulously separates the sugo alla napoletana from the spaghetti so that he can enjoy it just for himself. The new Sélection claim "For those who know what's good" is also used in image and product ads as well as online banners. This is complemented by the Sélection branding adapted to the concept.Website as well as POS advertising material and tastings in Migros stores.

Responsible at Migros Genossenschafts-Bund: Marc Engelhard (Head of Marketing Communication), Jürg Spring (Head of Own Brand Management), Nadine Hess (Head of Migros Brands), Siegrun Krayer (Project Manager Migros Brands), Catherine Maeder (Project Manager Digital Communication). Responsible at Advico Y&R (Member of Y&R Group Switzerland): Markus Gut (CCO), Martin Stulz, Dominik Oberwiler (CD), Michael Gallmann (AD), Marion Lim (text), Olivia Gnani (graphics), Diana Zberg, Stefan Cramer, Frank Engelhaupt (online), Susan Baumgartner, Tanja Birrer, Viviane Kessler, Lukas von Wartburg (consulting), Rafael Tucev (programming). Film production: Stories: Michael Fueter (director), Yves Bollag, Rhea Mandanis (production), Barry Markowitz (camera), Dave Macloed/Dean Montenegro (music), Jingle Jungle (sound studio), Felix Streuli (photographer), Rohnerretouche (picture editing)