Advico Y&R: Guerrilla campaign realized for Heks
To mark Refugee Day, Advico Y&R developed a guerrilla campaign for the Swiss Protestant Churches’ Relief Organization (HEKS) designed to encourage reflection.
Asylum law is being tightened, asylum seekers are only receiving emergency aid and the country's strongest party is calling for internment camps, the agency said in a statement. But how does it feel to be met with such hostility? To mark International Refugee Day on June 20, Heks therefore carried out a guerrilla campaign to get people thinking.
At Zurich airport, instead of the usual welcoming greetings, people returning home were greeted by boards with statements such as "Welcome. But not here" or "Nice that you're about to leave". Only the last sign broke up the action: "Everyone is welcome in Switzerland. Except refugees."
Responsible at the Heks: Hanspeter Bigler (Head of Communications), Christine Spirig (Communications). Responsible at Advico Y&R: Markus Gut (CCO), Martin Stulz, Dominik Oberwiler (CD), Marietta Mügge, Marion Lim (text), Fabienne Marcolin, Sandro Tissi (AD), Nora Bertolli, Vincent Schaublin (graphics), Pascal Trütsch (consulting).
