Advico Y&R: Tears of joy thanks to Zweifel's onion ringli
Advico Young & Rubicam created a special ad for Zweifel. It draws attention to the relaunch of the onion rings.
It has been over 15 years since Zweifel onion rings were last on the shelves - too long, according to around 12,000 onion ring lovers. They got together in several Facebook groups and called for the snack to be reintroduced. Now the onion rings are back with immediate effect. The ad appears in 20 Minuten, Blick am Abend and other newspapers.
Responsible at Zweifel Pomy-Chips: Christoph Ernst, Stefan Märki, Andrea Scherer. Responsible at Advico Y&R: Thomas Schöb (CD), Isabelle Hauser (AD), Martin Stulz (text), Annik Weber (graphics), Sandro Breu, Pascal Trütsch (consulting).
