Advico Y&R sparks off Miss Fever in Herrliberg
Next Saturday, September 27, we'll find out who the new Miss is. Will it be Fiona, Diana, Lisa, or one of the other contestants? It's all up to us.
Next Saturday, September 27, we will find out who the new Miss is. Will it be Fiona, Diana, Lisa or one of the other candidates? We have it in our own hands. Anyone can cast their vote at the cattle show in Herrliberg.
To promote this event, the Advivo Young & Rubicam agency has taken advantage of the coincidence of the cattle show and the Miss Switzerland contest on behalf of the Herrliberg Brown Swiss Cattle Breeding Association. The latter will also be chosen on Saturday, and among them are candidates with the melodious names Fiona, Diana and Lisa.
The posters for the teaser campaign have been hanging throughout Herrliberg and the surrounding area for almost two weeks.
Responsible at Braunvieh-Zuchtverein Herrliberg: Peter Ledergerber. Responsible at Advico Young & Rubicam: Lukas Tenger (consulting), Johannes Raggio, Dominik Oberwiler, Luca Schneider (creation).
To promote this event, the Advivo Young & Rubicam agency has taken advantage of the coincidence of the cattle show and the Miss Switzerland contest on behalf of the Herrliberg Brown Swiss Cattle Breeding Association. The latter will also be chosen on Saturday, and among them are candidates with the melodious names Fiona, Diana and Lisa.
The posters for the teaser campaign have been hanging throughout Herrliberg and the surrounding area for almost two weeks.
Responsible at Braunvieh-Zuchtverein Herrliberg: Peter Ledergerber. Responsible at Advico Young & Rubicam: Lukas Tenger (consulting), Johannes Raggio, Dominik Oberwiler, Luca Schneider (creation).
