Advico Y&R gets security modules rolling
Advico Y&R has wrapped buses for Baloise Bank Soba. The campaign is intended to promote the bank's new service.
Baloise Bank Soba, for example, had buses in its main catchment area around Solothurn decorated with eye-catching stickers: Advico Young & Rubicam converted several buses into oversized, rolling security modules. The current campaign motif can be seen on the back of each one. The buses have been in use day and night in Solothurn, Grenchen and Olten since mid-May. In this way, they also reach the youngest target group, as a recent report in the Tagesschau showed.
Responsible at Baloise Bank Soba: Marco Sauser (Head of Products and Marketing, PR and Communication). Responsible at Baloise Insurance: Frederic Poppenhäger (Advertising Manager), Yves Thiriet (Sales & Marketing). Responsible at Advico Y&R: Dominik Oberwiler (ECD), Oliver Glutz von Blotzheim (AD), Nora Bertoli (graphic design), Julia Brandstätter (text), Elias Zurbuchen (DTP), Ramun Knapp (consulting).
