Advico Y&R: Audi congratulates SI on its anniversary
Audi congratulates *Schweizer Illustrierte* on its 100th anniversary with elegant restraint—with an ad created by Advico Young & Rubicam.
When Audi advertises in a print medium, it always stands out, the agency said in a statement. No matter which model it is. On the occasion of the 100th anniversary of the Swiss magazine Schweizer Illustrierte, Audi is taking a step back with a wink - after all, it is not stylish to steal the show. But fortunately, a simple congratulation, well packaged, is just as good advertising for Audi.
The ad appears in the anniversary issue of Schweizer Illustrierte on December 5, 2011.
