Advico Young&Rubicam: Taking a leaf out of the Italians' book
Advico Young&Rubicam has illustrated Citterio’s corporate philosophy in a TV commercial, taking viewers on an enjoyable journey through Italy: from Milan to Parma and Vignola—the places of origin of three Italian specialties from Citterio.
The TV commercial can be seen from December 6, just in time for the approaching Christmas and gourmet season.
Responsible at G. Citterio SA: Giorgio Bertani (overall responsibility). Responsible at Advico Young&Rubicam, Zurich: Dominik Oberwiler (CD), Marietta Mügge (text), Carmela Dias (consulting), Jens Derler (brand film/production).
To the spot
Responsible at G. Citterio SA: Giorgio Bertani (overall responsibility). Responsible at Advico Young&Rubicam, Zurich: Dominik Oberwiler (CD), Marietta Mügge (text), Carmela Dias (consulting), Jens Derler (brand film/production).
To the spot
