Advico Young&Rubicam: Subjects for "Superfoul" app
The agency Advico Young & Rubicam has developed a campaign to promote the iPhone app «Superfoul.».
Ever since Futurecom Interactive launched the iPhone app "Superfoul 2010", the agency said in a press release, we know: One finger is now enough for bad fouls. Now you can decimate your favorite team of haters in a calorie-saving way via touchscreen. Advico Young&Rubicam has created three print subjects to promote the app. They can be seen as advertisements and posters. According to the press release, it is already clear that the whimsical finger fouls have struck a chord: since the first ad appeared in the Sunday newspaper, the download rate for "Superfoul 2010" has doubled.
Responsible at Advico Young & Rubicam: Thomas Schöb (CD), Isabelle Hauser (AD), Martin Stulz (text), Annik Weber, Luca Schneider (graphics) Felix Schregenberger (image editing), Pablo Koerfer (consulting).
