Advico Young&Rubicam expands the Who's Who for Heks
The agency Advico Young & Rubicam has promoted social integration on behalf of Heks in the magazine *Who is Who*. This year, for a change, the magazine features not 200 but 201 people.
In order to draw attention to the Hek's integration support, Advico, in collaboration with Who's Who, has smuggled an "unimportant" person among the "important people": The long-term unemployed Ruzdi Sain. Born in Macedonia, he is excluded from economic and therefore social life due to his age, the agency explained in a press release. His portrait is representative of all the people Heks helps to re-enter the world of work - because everyone is important, according to the claim.
Ruzdi's portrait appeared in WW Who is Who in Zurich 2011 in the Lifestyle section.
Responsible at the Heks: Hanspeter Bigler-Tillison (Head of Communications), Susanne Stahel (Head of Media and Information), Christine Spirig (Communications). Responsible at Advico Young & Rubicam: Martin Stulz, Dominik Oberwiler (CD), Julia Brandstätter (text), Lukas Wietlisbach (AD), Pascal Trütsch (consulting).
