Advico Young&Rubicam develops fundraising campaign for Goldau Nature and Animal Park
Native wild animals can be found not only in the Goldau Nature and Animal Park but also on numerous cantonal and municipal coats of arms - in other words, where you have to pay your taxes. And because nobody likes to pay a lot of money to the tax office, the zoo's new donation campaign shows how you can save taxes and do good at the same time.
The campaign's message is therefore: simply donate to the zoo and deduct the amount from your taxes.
The campaign developed by Advico Young&Rubicam is being used in the form of posters and advertisements.
Responsible at Goldau Nature and Animal Park: Anna Baumann (Director), Karin Leemann Gisler (Marketing/Communications). Responsible at Advico Young&Rubicam: Markus Gut (overall responsibility), Dominik Oberwiler (CD), Thomas Schöb (ECD), Lukas Wietlisbach (AD), Julia Brandstätter (text), Tanja Mezan (consulting) .
The campaign developed by Advico Young&Rubicam is being used in the form of posters and advertisements.
Responsible at Goldau Nature and Animal Park: Anna Baumann (Director), Karin Leemann Gisler (Marketing/Communications). Responsible at Advico Young&Rubicam: Markus Gut (overall responsibility), Dominik Oberwiler (CD), Thomas Schöb (ECD), Lukas Wietlisbach (AD), Julia Brandstätter (text), Tanja Mezan (consulting) .
