Advico Young&Rubicam: The "crazy Chen" from Camel
The major Camel Access’11 promotion has been running since early July and will continue through the end of August. Advico Young & Rubicam has developed a browser game for the new promotion.
Camel is sending five friends to Shanghai for a week of urban art and nightlife. The winning codes required for this can now also be earned. Advico created the browser game for the promotion's microsite. In the game "Crazy Chen", you have to save valuable Ming vases from destruction, which Chen throws off the balcony with a crazy laugh. But watch out: sometimes the good man also throws garbage bags, puffer fish and dragons, which have to be dodged. In addition, bonus fortune cookies and ten levels ensure that the game remains attractive. Over 20,000 rounds have already been played.
Responsible at JT International: Sonja Hennecke, Cristina Musco Bächler, Irma De Gregorio. Responsible at Advico: Markus Gut (CCO), Martin Stulz, Dominik Oberwiler (CD), Sandro Tissi (AD), Elias Zurbuchen (graphics), Sven Rufer (text), Jonathan Schipper (consulting), Peter Koller/discoverIT (programming).
