Advico Young&Rubicam: Anemic Switzerland
This summer, Switzerland experienced a serious blood supply shortage. Advico Y&R created a design for the Swiss Red Cross Blood Donation Service, which was featured in advertisements, banners, and posters on August 1, the National Day.
The motif is a Swiss flag with a worryingly low proportion of red. Headline: Switzerland is running out of blood.
Responsible Swiss Transfusion SRC: Heinz Jehle, Head of Marketing & Communication. Responsible at Advico Young&Rubicam: Markus Gut (CCO), Dominik Oberwiler, Martin Stulz (CD), Martin Stulz (text), Lukas Wietlisbach, Rob Hartmann (AD), Susan Baumgartner (consulting), Milan Pavic (banner animation). Marie Christine Gerber (photography).
