Advico Young & Rubicam distributes apology cards for ski slope speeders
Through a POS campaign, Advico Young & Rubicam is positioning Sportplausch Wider as a lifesaver. The sports equipment retailer is distributing a cast-decorating kit designed to turn an accident into a stroke of luck.
The advertising agency Advico Young & Rubicam has turned a skiing accident into a happy event for Sportplausch Wider. Various items in the POS campaign are intended to highlight this. Among other things, Wider offers a plaster embellishment set. This contains colorful, waterproof pens that injured winter sports enthusiasts can use to draw beautiful things on their plaster leg, according to the agency. The advertisers at Advico have also developed apology cards for the slopes, which speedy skiers and snowboarders can use to apologize to their "accident victims".
The gadgets will be available from December to March in the sports store at the checkout.
Futurecom has also expanded the Sportplausch Wider website. The agency has developed a "finger exercise" to advertise their fitness equipment. For example, a weight can be lifted on the site using a scroll bar. Three formats are alternately displayed on www.ourwork.ch.
Responsible at Sportplausch Wider: Peter Wider (owner). Responsible at Advico Young & Rubicam: Markus Gut (CCO), Julia Brandstätter (text). Responsible at Futurecom: Christian Erni (ECD), Patrick Bucher (text), Ruben Feurer (graphics), Christos Margaris (programming).
The gadgets will be available from December to March in the sports store at the checkout.
Futurecom has also expanded the Sportplausch Wider website. The agency has developed a "finger exercise" to advertise their fitness equipment. For example, a weight can be lifted on the site using a scroll bar. Three formats are alternately displayed on www.ourwork.ch.
Responsible at Sportplausch Wider: Peter Wider (owner). Responsible at Advico Young & Rubicam: Markus Gut (CCO), Julia Brandstätter (text). Responsible at Futurecom: Christian Erni (ECD), Patrick Bucher (text), Ruben Feurer (graphics), Christos Margaris (programming).
