Advico Young & Rubicam: Bicycles to fall in love with
Sportplausch Wider's custom bikes are intended to be presented as works of art. The AY&R agency has therefore designed a poster tailored to a design-savvy target audience.
The subject is the world-famous pop art icon "LOVE". The whole thing is presented as a cultural poster that imitates the design of a gallery advertising for visitors. However, in contrast to the original by Robert Indiana, the arrangement of the letters has been slightly altered.
Responsible at Sportplausch Wider: Peter Wider (overall responsibility). Responsible at Advico Young & Rubicam: Markus Gut (CCO), Daniel Bieri (Creative Direction, Text and Concept), Michael Gallmann (Art Direction). Media: Daniel Strobel, Robert Vego, APG.
