Advico Young & Rubicam: Prime Tower new in the portfolio
Swiss Prime Site entrusted Advico Young & Rubicam with the account for the restaurant on the upper floors of the Prime Tower.
The agency won the CICD pitch with its "Clouds" concept, including naming, and is now responsible for all marketing communication, as detailed in a press release on Wednesday. The first results of the new collaboration should be on show soon.
