Advico Young & Rubicam: Labyrinth campaign for Garmin
People who are constantly searching for something while driving miss out on a lot of interesting things along the way. Advico Young & Rubicam highlights this consumer insight in three print ads for Garmin’s navigation devices.
In the labyrinths through which you have to fight your way from A to B, there are famous sights to be discovered. But only for those whose eyes are not constantly glued to the city map. The subjects are now available as posters and advertisements.
Responsible at Garmin: Romain Walt (Product Manager). Responsible at Advico Young & Rubicam: Philipp Skrabal (CD), Andi Portmann (text), Isabelle Hauser (AD), Annik Weber (graphics), Susan Baumgartner (consulting), Manuel Egger (production).
