Advico Young & Rubicam: Art poster created for Sportplausch Wider
The agency Advico Young & Rubicam, in collaboration with three graphic artists, created «handcrafted posters for handcrafted bikes» for Sportplausch Wider.
Sportplausch Wider has bikes for every taste, the agency writes in a statement. On request, a bike can even be "customized" according to personal preferences and dimensions. Therefore, the bike store from Wallisellen has commissioned a poster series of a special kind: Handmade posters for handmade bikes.
The graphic artists Silvio Brügger and Philipp Thöni (Blackyard, Bern) and Tobias Held (Atzgerei, Vienna) were engaged for the three creations. The posters will be published as silkscreen prints in limited and hand-signed small editions.
Responsible Sportplausch Wider: Peter Wider (overall responsibility). Responsible at Advico Young & Rubicam: Markus Gut (CCO), Daniel Bieri (CD), Julia Brandstätter (text), Silvio Brügger and Philipp Thöni (illustration, Blackyard) and Tobias Held (illustration, Atzgerei).
