Advico Young & Rubicam: Dramatized for sports fun Wider overtaking manoeuvres
A bike is the fastest way to get through traffic. Especially if you’ve bought a fast bike at Sportplausch Wider. That’s the message of the new series of radio commercials from Advico Young & Rubicam.
With a simple twist, the most beautiful of all bike benefits is dramatized: You simply overtake everyone and everything.
> Spot 1
> Spot2
> Spot 3
> Spot 4
Responsible for the Sportplausch Wider: Peter Wider (overall responsibility). Responsible at Advico Young & Rubicam: Markus Gut (CCO), Thomas Schöb (CD), Thomas Schöb (text and direction); Selmi Tonstudio, Jan Rieder (sound engineering).
> Spot 1
> Spot2
> Spot 3
> Spot 4
Responsible for the Sportplausch Wider: Peter Wider (overall responsibility). Responsible at Advico Young & Rubicam: Markus Gut (CCO), Thomas Schöb (CD), Thomas Schöb (text and direction); Selmi Tonstudio, Jan Rieder (sound engineering).
