Advico Young & Rubicam is pleased about doubts

Following a multi-stage pitch, Zweifel Pomy-Chips AG decided to entrust the creative agency Advico Young & Rubicam with the mandate for all its communication measures. According to Marketing Director Roger Harlacher, the decisive factor was the overarching concept, which can incorporate the specific directions of the individual flavors and sub-brands and at the same time show in a humorous and likeable way what the Zweifel brand stands for. As the agency announced on Tuesday, the first commercials are expected to be shown in mid-September. They will be accompanied by an on-pack promotion and measures at points of sale.