Advico Young & Rubicam discovers new diseases among competitors for ÖKK
The agency Advico Young & Rubicam has continued the current ÖKK campaign with new visuals. The campaign aims to show that not every health insurance provider is as friendly and straightforward as ÖKK.
Advico Young & Rubicam once again demonstrates this motto with annoying diseases that are rampant among its competitors. For example, the widespread "officialitis", which can be recognized by sluggish and highly bureaucratic insurance processing. Or the annoying "small printitis", an acute eye irritation that occurs during the strenuous reading of confusing insurance documents. As always, the most effective remedy is to switch to ÖKK.
The posters can now be seen throughout German-speaking and Italian-speaking Switzerland.
Responsible at ÖKK: Mario Theus (Market Private and Corporate Clients, Member of the Executive Board), Venanzi Vincenz (Head of Marketing Communications), Cornelia Enzinger (Head of Media). Responsible at Advico Young & Rubicam: Dominik Oberwiler, Martin Stulz (CD), Lukas Wietlisbach (AD), Annik Weber (graphics), Sven Rufer, Julia Brandstätter (text), Pablo Koerfer, Julia Kull (consulting); Daniel Ganahl (illustration).
