Advico Young & Rubicam designs the new bfu campaign

The bfu Swiss Council for Accident Prevention has selected Advico Young & Rubicam's concept for its new "Safety in Sport" campaign. As part of a structured selection process, the bfu, together with the Swiss Insurance Association (SIA), has awarded its communications budget for the "Safety in Sport" campaign, as detailed in a press release. The agency pitch ran from December 2006 to February 2007 and was supported by the management consultancy Vivaldi Partners. In addition to the winner Advico Young & Rubicam, the agencies Contexta, KSB/SJ and Wirz were also involved in the agency pitch.  
Project manager Andrea B. Kammermann is delighted with the winner: "We are convinced that Advico Young & Rubicam's concept will enable us to raise skiers' and snowboarders' awareness of the risks of injury on the slopes." The new campaign will be launched in winter 2007/2008 and will run for three years.