Advico: Testimonial campaign for ZKB
For over 140 years, Zürcher Kantonalbank has been supporting small and medium-sized enterprises (SMEs) in Switzerland throughout all stages of their business development. Advico Y&R developed the new testimonial campaign for this purpose.
It is intended to show the bank as a reliable, forward-looking and close partner for SMEs. The focus is on two successful Swiss companies that have been personally supported by Zürcher Kantonalbank for many years: Lignoflor, a modern parquet installation company, and Kistler, the world market leader in dynamic measurement technology.
Based on the print subjects, testimonial films produced by Zürcher Kantonalbank, info screens and online measures are also used. Zürcher Kantonalbank has been successfully using customer testimonials as advertising media since 1998.
Responsible at Zürcher Kantonalbank: Thomas Huber (Project Manager Marketing) Catherine Scheitlin (Head of Advertising), Anna-Britta Maag (Project Manager Advertising). Responsible at Advico Y&R (Member of Y&R Group Switzerland): Markus Gut (CCO), Swen Morath (CD), Sarah Paul (AD), Natasa Maricic (text), Christoph Schwarz, Edi Walker, Arlena Adrian (consulting), Stefan Minder (photography).
