Advico launches a hot wedding
To launch a limited edition of Zweifel Hot Onion Rings, Advico created a wedding-themed campaign that also included a Facebook app. In the first phase, users had to guess which flavor the onion ring was "marrying.".
In the process, you could win pre-packs of the limited edition. In the second phase, fans will be asked to rate the spiciness of the Hot Onion Rings. The campaign created by Advico Y&R has been running since October 10.
Responsible at Zweifel Pomy-Chips: Roger Harlacher, Christoph Ernst, Stefan Märki, Andrea Scherer, Philip Honegger. Vresponsible at Advico Y&R: Dominik Oberwiler, Martin Stulz (CD), Lukas Wietlisbach (AD), Milan Pavic (CGI/compositing), Annik Weber, Alexandra Rapeaud (graphics), Marietta Mügge, Marion Lim (text), Marcin Kolonko (flash), Roberto Eichin, Oliver Läubli (programming), Pascal Trütsch, Kerstin Schnyder (consulting).
