Advico: War games in the White House
Advico Y&R has created a new Babushka ad campaign for the Sonntagszeitung. It shows how people play war at the White House.
One of the most iconic press photos of recent years: Barack Obama and his team watch the liquidation of Osama bin Laden from a safe distance. The Sunday newspaper takes a closer look. And in a new subject, it gets to the heart of modern warfare: the more abstract the killing, the easier it is made. According to the press release, the subject can now be seen in portrait and landscape format in various print titles.
Responsible at the Sunday newspaper: Diego Quintarelli (Publishing Director), Thomas Frei (Advertising Director). Responsible at Advico Y&R (Member of Y&R Group Switzerland): Martin Stulz, Dominik Oberwiler (CD), Sandro Tissi (AD), Patrick Bucher, Martin Stulz (text), Christoph Schwarz, Valeska Pfeil (consulting), Scheffold.Vizner/Fluxif (photography/composing).
