Advico: Discover all facets of a topic
Advico Y&R created new babushka designs for the relaunch of the Sonntagszeitung and featured Vitali Klitschko, Angelina Jolie, and Bill Gates in them.
As of April 6, the Sunday newspaper will appear in a new design: clearer, more structured and with a new color scheme. In terms of content, the Sonntagszeitung is also showing a new side, and the federal concept has been completely revised. Topics are no longer considered on their own merits, but in the context of others. This enables readers to discover all facets of a topic and better understand an increasingly interconnected world. The subjects featuring Vitali Klitschko, Angelina Jolie and Bill Gates fit in with the existing Babushka campaign, which has been running for the Sunday newspaper for over six years. The new ads can be discovered in various newspapers and magazines.
Responsible at the Sunday newspaper: Diego Quintarelli (Publishing Director), Thomas Frei (Advertising Director). Responsible at Advico Y&R (Member of Y&R Group Switzerland): Martin Stulz, Dominik Oberwiler (CD), Lukas Wietlisbach (AD), Natasa Maricic, Fabian Küchler (text), Annik Weber, Jeremy Küng (graphics), Christoph Schwarz, Renée Weber, Selina Egger (consulting), Scheffold.Vizner/Fluxif (photography/composing).
