Advertising Index stands

Advertising statistics The Advertising Index Switzerland (AIS) of the AG für Werbemedienforschung (Wemf) will be launched in August after a delay of several months. All media categories have now agreed to participate," explained Hans-Jürg Gränicher, who is responsible for the AIS at Wemf. The competing product to Media Focus' advertising expenditure statistics will be presented in Zurich on June 24. It is based on invoiced gross advertising revenues. For all media categories, the AIS will contain the figures retroactively as of January 1, 2003. In July, the agencies will receive the data for testing, and from August it will be published monthly. Originally, a weekly publication was considered, but this did not meet any need, Gränicher said.