Ads&Figures wins Ypsomed as new customer
The Bern-based digital agency Ads&Figures has secured the contract for Ypsomed’s international diabetes campaign. The young company prevailed over five competitors in a multi-stage pitch.
The Burgdorf-based Ypsomed Group was looking for a partner who could stage its innovative diabetes product portfolio both strategically and operationally. The aim is to both strengthen brand awareness and generate qualitative leads. The first results of the online campaign are expected to be seen in Germany in October 2018. "We felt understood by Ads&Figures as a client from the very beginning. A&F has a clear, no-frills approach and brings the highest level of professionalism and expertise. We are convinced that we have found the right partner for the implementation of our digital campaigns," Massimo Mercuriali, Manager Marketing Communications at Ypsomed, praised the work of the young agency in a statement.
Ypsomed has been an established diabetes specialist for 30 years and is the leading developer and manufacturer of injection and infusion systems for self-medication. With its decision, the company clearly focuses on an advertising presence in the online channels in the paid-advertising as well as owned-media area. Ads&Figures takes over the campaign and media planning, the programmatic media buying, the control as well as the optimization and coordination of the individual channels. Maxomedia is responsible for the creative concept.
