Adrenaline Junkies

Addiction prevention "Pure adrenaline. Better than anything I've ever tried." With the confession of an anonymous sportsman, the "Sport not Drugs" association and Michael Bosshart want to take a stand against the consumption of substances that are harmful to health. The association was founded by private individuals from various sports clubs to support them in their youth work and to contribute to meaningful leisure activities. However, the Zurich-based company Velo.Com is currently proving that the body's own drug adrenaline can not only be released in the club collective: With intoxicating images and the claim "Opium. One Bike for every Trip", the snow-white trial bike is to be popularized in Switzerland. The idea comes from the creative dealers of the Publicis syndicate.