Admire: From 0 to bus in 10 seconds
Admire was awarded the contract by Immoveris to create a campaign promoting the new «Sommerrain» development in Ostermundigen near Bern.
The aim of the campaign is to draw the attention of the five defined target groups to the existing rental offer of this superstructure in an unconventional and creative way. For this purpose, the agency created five target group-specific subjects. These will be used in carefully selected online and offline media such as the municipal bus network, the Wankdorf stadium, Facebook, as well as by means of programmatic advertising and via the Google display network. The campaign will run until September 2016, and the initial response and available results show a high level of popularity among the relevant target group, according to the statement.
Responsible at Immoveris: Anita Horner (Head Residential Marketing). Responsible at Admire: Oliver Hofer (project management, concept, text), Melanie Veloso (layout design) & Jürg Dummermuth (renderings).
