Admeira takes over marketing of "wetter.tv"

Peter Wick, CEO of MeteoNews AG, whose latest product is "wetter.tv", emphasizes the great potential of his weather channel: "We aim to provide our viewers with reliable weather forecasts - regionally, nationally and internationally. Since we started broadcasting, we have been continuously expanding our reach." The team of meteorologists and presenters successfully mastered the first test around the storm Burglind at the beginning of the year, and the 24-hour weather channel allows the placement of classic TV commercials as well as sponsoring commitments for various broadcast formats relating to weather, climate and nature. Beatrice Kniel, Director of the Broadcast Business Unit at Admeira, emphasizes the resulting synergies for advertising clients. "Although we can't influence the weather, we can offer advertising formats in an environment that ideally complements our media portfolio. Cross-media networking with TV, radio, print and digital channels opens up high-reach opportunities for advertisers via Admeira." "wetter.tv" is broadcast by Swisscom TV, UPC, several other cable network operators, Wilmaa and Zattoo in German-speaking Switzerland and can also be received online as a live stream.