Admeira takes over marketing of new weather TV channel Wetter.tv
Admeira is expanding its portfolio and taking over the marketing of the new Swiss weather channel, Wetter.tv.
The launch of Wetter.tv, Switzerland's first private weather television channel, on December 1 opens up new and interesting options for advertisers to target their customers. Wetter.tv has relied on Admeira's marketing expertise right from the start.
Peter Wick, CEO of MeteoNews, whose latest product is Wetter.tv, emphasizes the great potential of his weather channel: "We aim to provide our viewers with reliable weather forecasts - regionally, nationally and internationally. Since we started broadcasting, we have been continuously expanding our reach." The team of meteorologists and presenters successfully mastered the first test around the storm Burglind at the beginning of the year.
The 24-hour weather channel allows the placement of classic TV commercials as well as sponsorship commitments for various broadcast formats relating to weather, climate and nature. Wetter.tv is broadcast by Swisscom TV, UPC, several other cable network operators, Wilmaa and Zattoo in German-speaking Switzerland and can also be received online as a live stream.
