Adlink shows new advertising to women or men
Targeting online ads specifically at women and men is no longer a problem for Adlink. In addition to profile- and behavior-based targeting based on geographic criteria, the online marketing company now also offers profile-based gender targeting.
Targeting Internet advertising to women and men is no longer a problem for Adlink. In addition to profile- and behavior-based targeting according to geographical criteria, the Internet marketer now also offers profile-based gender targeting. According to the press release, gender-based targeting can reduce wastage and make more efficient use of the advertising budget. Advertisements can be targeted at men and women. With the corresponding Adlink pool, which consists of 10 websites, the advertising message can cover 72 percent of Swiss Internet users, according to MMXI Switzerland. Pardon, the 56 percent men and 44 percent women who make up the user base.
