Adlink strengthens research with Head of Research and Communication

Research expertise will be combined with the
advancing media convergence and the new forms of distribution
of advertising-financed content is a decisive success factor.
For this reason, Adlink has created the new function of Head of Research and
Communication and filled it with Vanessa Marr. Vanessa
Marr is responsible for the MMXI research data at Publicadata.
and was responsible for the New Internet project at Wemf.
responsible for research. With the creation of the new function, Adlink
a decisive step towards strengthening research expertise
to meet the increasing importance of Internet research as a solid
basis for online media planning. As a leading
As a marketer of online and cross-media offerings, Adlink
to achieve its goal of providing competent research and a clear
communication to customers and partners a more transparent picture of the
opportunities and risks in the area of new media, according to the
Adlink Commuiqué.