Adlink doubles turnover in 2005

Internet marketer Adlink can look back on a record-breaking year: turnover increased by 106 percent to EUR 98.26 million. Earnings before interest, taxes, depreciation and amortization (EBITDA) even increased from EUR 0.3 million to EUR 6.5 million. As Adlink announced on Thursday, these figures represent record figures for sales and earnings in 2005. The positive development is set to continue in the 2006 financial year. According to Guy Challen, CEO of Adlink, growth of 60 percent in sales and over 200 percent in earnings is planned. In addition to the key financial figures, the company was also able to make significant gains in the key market figures. In display marketing, monthly page impressions rose by 37 percent and unique visitors improved by 26 percent. In domain marketing, the number of marketable domains rose by 95%. In affiliate marketing, the number of affiliated websites increased by 53% to 290,000 and the number of partner programs by 29% to 774. Overall, the financial year was characterized by positive development in its core markets, Adlink continues. On the one hand, the volume of the European advertising market increased and, on the other, the proportion of advertising expenditure on online advertising rose, which Adlink attributes to the greater acceptance of online advertising among advertisers on the one hand and the steadily increasing advertising efficiency of the Internet on the other. These effects will continue in the coming years.