Adidas releases ducks
The sporting goods brand is facing a harmless fine for a guerrilla campaign in Zurich.
Adidas has 3000 blue rubber shoes in
Zurich fountains distributed.
On the belly of the animals was a request to the finder to
as 20 Minuten reported in Monday's edition: "I'm blurry - bring me back." Anyone who responds to this request
will receive a voucher for 10 % for the next
Purchase from the sporting goods manufacturer. The campaign is enjoying great
Response. Around 30 % of the rubber ducks have been returned, such as
Nadja Scodeller from the Adidas store in Zurich's Old Town explained. Less
The authorities, who consider the advertising stunt to be illegal, are delighted with the campaign.
assess. "Those responsible will be reported and will have to face a
expect a fine of several hundred francs," 20 Minuten quotes the
City police spokesman Erich Maag.
Zurich fountains distributed.
On the belly of the animals was a request to the finder to
as 20 Minuten reported in Monday's edition: "I'm blurry - bring me back." Anyone who responds to this request
will receive a voucher for 10 % for the next
Purchase from the sporting goods manufacturer. The campaign is enjoying great
Response. Around 30 % of the rubber ducks have been returned, such as
Nadja Scodeller from the Adidas store in Zurich's Old Town explained. Less
The authorities, who consider the advertising stunt to be illegal, are delighted with the campaign.
assess. "Those responsible will be reported and will have to face a
expect a fine of several hundred francs," 20 Minuten quotes the
City police spokesman Erich Maag.
